BELLEVILLE — A woman filed a class action alleging infant teething gel is falsely marketed as "all natural."
Jenna Shrum filed the complaint on June 15 in St. Clair County Circuirt Court against Luv N' Care Ltd., alleging the Louisiana corporation violated the Illinois Consumer Fraud and Deceptive Business Practices Act.
According to the complaint, the Nuby All Natural Teething Gel purchased by Shrum contains citric acid, potassium sorbate, propanediol and xantham gum, which are synthetic ingredients. Shrum claims Luv N' Care unfairly calls the product "all natural."
"By affixing such labels to the packaging of the product, defendant can entice consumers like plaintiff to pay a premium for the supposed 'all natural' product," the complaint states.
Shrum requests a jury trial and an order certifying the case as a class action. She seeks compensatory damages, interest and attorney fees.
Shrum is represented by David C. Nelson of Nelson & Nelson in Belleville, Matthew H. Armstrong of Armstrong Law Firm in St. Louis and Stuart L. Cochran of Steckler Gresham Cochran in Dallas.
St. Clair County Circuit Court case number 18-L-422