A Missouri corporation claims it lost out on a year's worth of potential revenue after a boat on which it advertised failed to have working motors for an extended period of time.

Lake Environmental filed a lawsuit Jan. 23 in Madison County Circuit Court against New Century Performance.

In its complaint, Lake Environmental claims it hired NCP to rebuild the motors on a 46 Skater boat used for advertising. Lake Environmental paid $36,226 for the services, according to the complaint.

However, during a test run, one of the motors blew, and Lake Environmental was forced to pay an additional $5,000 for repairs, the suit states.

Finally, on June 23, 2010, the boat was returned to Lake Environmental. On June 26, 2010, the boat was utilized for five hours in a poker run. However, the next time the boat was used on July 10, 2010, the motors lost power and the boat could not be utilized as an advertising tool, the suit states.

Lake Environmental brought the boat to two companies for inspections. Both businesses determined that the motors on the boat needed to be rebuilt, the complaint says.

Because of NCP's faulty rebuilding process, Lake Environmental claims it was not able to use the boat for advertising throughout the entire 2010 season. As a result, the company lost revenue, according to the complaint.

In its two-count complaint, NCP is seeking a judgment of more than $95,000, plus costs and other relief the court deems just.

Rob Hobbs of Husch Blackwell in St. Louis will be representing it.

Madison County Circuit Court case number: 12-L-103.

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