EAST ST. LOUIS — A consumer has initiated a class action against Kashi, claiming the labeling on its Strawberry Soft Baked Breakfast Bars is misleading.
Shelia Johnson, individually and on behalf of all others similarly situated, filed a complaint May 2 in the U.S. District Court for the Southern District of Illinois against Kashi Sales LLC, alleging violation of the Illinois Consumer Fraud and Deceptive Business Practices Act, breach of express warranty and implied warranty of merchantability, violation of the Magnuson Moss Warranty Act, fraud, unjust enrichment and negligent misrepresentation.
Johnson alleges in the class action that Kashi is misleading consumers with the labeling and marketing of its Soft Baked Breakfast Bars, which are labeled as "ripe strawberry." She claims Kashi misrepresents that the fruit filling in the cereal bars contains more strawberries than it actually does, and the filling, which is "mainly pears and apples" is made to look like strawberries. Johnson further claims that the cereal bar's label promotes "the presence of honey" to falsely entice consumers who want less sugar when the product actually has more sugar than honey.
She alleges Kashi misrepresented the product to consumers through "half truths and omissions" in order to sell the bars at higher prices and tout the product as healthy.
Johnson seeks monetary relief, trial by jury and all other just relief. She is represented by Spencer Sheehan of Sheehan & Associates PC in Great Neck, New York.
U.S. District Court for the Southern District of Illinois case number 3:21-CV-00441