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Saturday, May 4, 2024

Class action alleges SuperValu coffee is fraudulently advertised

Lawsuits

EDWARDSVILLE — A class action lawsuit alleges SuperValu's Essential Everyday-brand marketing is misleading because its packaged contents do not make the amount of coffee as advertised. 

Tayler Shelton, individually and on behalf of all others similarly situated, filed a complaint March 8 in the Madison County Circuit Court against SuperValu Inc. and United Natural Foods Inc., alleging violation of the Illinois Consumer Fraud and Deceptive Business Practices Ac and unjust enrichment.

Shelton alleges in her class action complaint that the defendants are misrepresenting the amount of cups of coffee that can be made from one of the canisters of their Essential Everyday-brand ground coffee. She also claims the labeling on the products are deceiving to consumers. Shelton specifically alleges that the label on the products represent that the contents will make 201 six-fluid ounce cups of coffee. However, if consumers follow the directions on the canister, which state to use one tablespoon of ground coffee for each six-fluid ounce cup of coffee, there is not a sufficient amount of product to "make the number cups advertised." 

The plaintiff further claims that by using the measurements on the products' label, a consumer can make "no more than" 137 six-fluid ounce cups of coffee, or "65% of the amount advertised."

The plaintiff seeks monetary relief, trial by jury and all other just relief. She is represented by Mark Goldenberg, Thomas Rosenfeld and Kevin Green of Goldenberg, Heller & Antognoli PC in Edwardsville and Richard Cornfeld and Daniel Levy of The Law Office of Richard Cornfeld LLC in St. Louis. 

Madison County Circuit Court case number 21-L-000296

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