SAG HARBOR OPENS FIRST SPECIALTY STORE IN FAIRVIEW HEIGHTS, IL
BRAND FEATURES CHRISTIE BRINKLEY AS FACE OF SAG HARBOR
IN MULTI-MILLION DOLLAR ADVERTISING CAMPAIGN
Sag Harbor is expanding into the retail arena with its first Sag Harbor Specialty Store, opening November 21 at St. Clair Square in Fairview Heights, IL. The 3,400 square foot space was designed to house fashionable misses', petite's and women's clothing in a boutique atmosphere. The store will be located on the upper level of the shopping center near Dillard's.
Special guests for the event included area community leaders, news media and Sag Harbor representatives. The store's grand opening activities include special savings, gift-with-purchase offers and chances to win Sag Harbor gift cards.
The Sag Harbor brand is supported by a multi-million dollar advertising campaign featuring Christie Brinkley as the face of Sag Harbor. The spring campaign, which touts the tagline 'Sag Harbor -- The Clothes I Wear', was created and developed by Laspata Decaro of New York City. The campaign will encompass an integrated marketing and advertising program including eCommerce, retail stores, print, digital media, and outdoor as well as non-traditional marketing tactics.
"This is an important milestone for Kellwood as we continue to focus on building our core brands. Our customers have a choice on where to shop and what to buy. It is our goal to provide fashion with a great fit, that is comfortable, versatile and easy-to-care for. Having our own stores allows us to create a shopping experience that caters to our consumers' preferences," said Robert C. Skinner, Jr., chairman, president and CEO.
Sag Harbor is a head-to-toe lifestyle brand. Product categories in the St. Clair Store will include sportswear, dresses, suits, jeans and handbags.
For more information about Sag Harbor, visit www.sag-harbor.com.
Kellwood (NYSE:KWD), a $2 billion marketer of apparel and consumer soft goods, specializes in branded as well as private label products, and markets to all channels of distribution with product specific to a particular channel. For more information, visit www.kellwood.com.
Contact: Corina Taylor, Kellwood Director Corporate Communications, 314-576-3391, or corina.taylor@kellwood.com.