Madison - St. Clair Record

Tuesday, August 20, 2019

Class action filed against hair care company over use of natural labeling

By The Madison County Record | Jun 23, 2016

BELLEVILLE – A Monroe County woman alleges a hair care company falsely advertises its products as natural.

Cassandra York filed a complaint on behalf of all others similarly situated citizens of Illinois on June 15 in St. Clair County Circuit Court against Andalou Naturals Inc. alleging violation of the Illinois Consumer Fraud and unjust enrichment.

According to the complaint, the plaintiff alleges that the defendant allegedly deceived class members into believing that the ingredients in its hair care products are natural, when in fact its products contains synthetic and harmful chemicals. She alleges she would not have purchased the product or paid less for it had she known of the artificial ingredients.

The plaintiff requests a trial by jury and seeks certification that this is a class-action suit, appointing her as class representative, compensation for all damages, prejudgment and post-judgment interest, attorneys' fees and costs and for all other relief as may be just and proper. She is represented by Matthew H. Armstrong of Armstrong Law Firm LLC in St. Louis, Missouri; David C. Nelson of Nelson & Nelson, Attorneys at Law PC in Belleville; and Stuart L. Cochran of Cochran Law PLLC in Dallas, Texas.

St. Clair County Circuit Court case number 16-L-312

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