The Law Journal Newsletters Web Audio Conference Division will present "Defining a Trend: What Does Business Development Mean to Your Law Firm?" on Tuesday, Aug. 15, 11 a.m. to 1 p.m. (CST).

In the second annual "Law Firm Business Development Survey," ALM Research and The Brand Research Company gather, explore and analyze what firms are doing to get new business and clients.

"Business Development" is an evolving discipline within the law firm community. This survey seeks to understand not only how firms are beginning to define the practices and strategies labeled as "business development" distinct from "marketing."

Participants will learn what practices, strategies and organizational structures law firms are finding effective for getting new business and new clients.

Key findings of the survey, exploring how the experiences of peers and trends in the market can help build and focus a firm's business development efforts.

Discussion topics also include:

  • Strategies
  • Structure
  • Roles and responsibilities
  • Trends and best practices

    To register visit: or call 800-999-1916.

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