Much of a law practice’s marketing is targeting prospective clients and designed to inform them about your firm and its services, and to get them to call you when they need help. Thank you Mr. Obvious! What if you could get business to come to you without the cost of advertising, public relations, memberships and other marketing expenses we all pay to get new business?
The days of spending time writing a press release, getting it approved, mailing it to the newspaper and television and waiting a couple of days, hoping for the best are long gone. News now is instantaneous. It is a 24/7 beast that must be fed. If it happened last month, it isn’t news any longer. It’s history.