Grandone Media Strategies

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Marketing in good times versus bad times

By Jim Grandone | May 7, 2018

According to government statistics, the economy is humming along at a good pace. Unemployment is near record lows and companies are experiencing market highs. Everything is good. So, why would a law firm want to start a marketing effort now?

What percentage of business should come from referrals

By Jim Grandone | Nov 20, 2017

Much of a law practice’s marketing is targeting prospective clients and designed to inform them about your firm and its services, and to get them to call you when they need help. Thank you Mr. Obvious! What if you could get business to come to you without the cost of advertising, public relations, memberships and other marketing expenses we all pay to get new business?

Will artificial intelligence replace you in 2045?

By Jim Grandone | Oct 17, 2017

Artificial intelligence (AI) in law practice is both controversial and inevitable. Will it make routine work easier or more complicated?

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