St. Clair County Bar Association News

Is your firm selling a commodity?

By Jim Grandone | Dec 28, 2017

What differentiates your services from another firm? If a prospective client wants you to do a basic legal transaction, are you really different from the other firms in town? Or, if that person is looking to, let’s say, incorporate a business, is he or she going to choose you because your firm has a higher profile than the next? But are your services fundamentally different from the next guy’s, really? Probably not much.

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